Privacy Policy

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Privacy Policy

Last Updated 5/1/2025

UCX respects the privacy of its customers, suppliers, and users and has developed this privacy policy to help all parties understand how UCX ( “UCX Flooring,” “The Belknap White Group, LLC” “J.J. Haines and Company, LLC,” “Swiff-Train Company, LLC,” “we,” “our,” or “us”) and its affiliated companies collect and process information shared on our websites and through our services.(“site,” “website,” “services”)

Before continuing to use the website, or submitting information, please review this policy.  By using or accessing the website or using our services, you are agreeing to the terms outlined in this policy.  Our purpose in collecting information from you is to better serve your needs, develop a better experience and give you additional and personalized information.  If you do not accept this policy, please do not provide us with your personal information nor use these services.

Personal Information:

“Personal Information” is information that can identify your person or is personally identifiable to you. This includes but is not limited to, your name, email address, financial information, and telephone number.  We retain this information shared with us in one or more databases as long as is reasonably required to serve you through our website or services, unless a longer retention period is required or permitted by applicable law.

The personal information that is collected is dependent on how you use our services, and the information that you provide to us.  If you choose not to provide certain Personal Information to us, we may not be able to provide certain feature or services to you.  The withdrawal of information is at your discretion unless there is a legal obligation and the withdrawal of information would hinder the performance of services by UCX.

We use this information in the following cases:

  • To identify you when you visit our website.
  • To contact you when placing an order, online and/or through telephone, fulfilling orders with a UCX employee, following up with you in relation to an order, or contacting you in relation to an online visit or telephone inquiry.
  • To ensure your location is in accordance with the products you have selected, and to ensure proper delivery to you.
  • To communicate with you about your UCX order, account, relationship, or inquiry.
  • To better understand customer interest and trends.
  • To better serve you and your UCX account.
  • To market specific services, events, products, and features that may be of interest to better personalize our information to you, (this includes by email, SMS text, and through the website).
  • To collect or process payments, collect a debt owed to UCX, or to pay a debt owned by UCX.
  • To help us determine credit allowance and decisions, check identity to prevent fraud and money laundering.
  • To help us identify you in the case you visit our office or Pro Shops.
  • To create new services and better serve your needs.
  • To execute promotions, contests or sweepstakes.
  • To provide you with important information including changes to the Privacy Policy, Terms of use, rewards and loyalty program policies.
  • In the case of other situations that arise and as required by applicable law.

Information for Marketing Purposes

Where you have consented to us using your personal information for marketing purposes, we may use your information to conduct marketing and data analysis or to send you updates and news concerning UCX and its business partners.

If at any time after you have consented to us using your information for marketing purposes and you wish us to stop using your information for these purposes, please contact us.

How we collect Personal Information

We collect Personal Information from you in a number of ways, both analog and digital, which is all used by our organization in concert. Specifically, with the UCX website this policy identifies the following as important sources of information but is not limited to the following list.

  • Information inputs to our website forms, including creating, registering or applying for a new account.
  • Telephone calls and conversations with Account Executives and Customer Service Personnel.
  • Fax communications.
  • Email communications.
  • In person meetings.
  • Social Media interaction through third parties, such as Facebook, Instagram, LinkedIn and YouTube.
  • Viewing or responding to our online subscriptions, content, advertisements, or emails through third party or otherwise.
  • All other communications with a member of the UCX team.

Non personal Information Collected Automatically:

Like most commercial sites, website Visitor information, (also termed “Behavioral”, “Non-Personal”, “Technical”, “Log Data”, or “Online” information), is collected automatically.  When you visit or access the UCX site or use its services you agree to have this technical information collected.  This information collection includes but is not limited to browser information, operating system information, device information, TCP-IP address, date, time, length of visit, pages accessed during visit and clicks during visit.

We use this information to determine the usefulness and usage of our websites and services, and the effectiveness of our marketing efforts, to tailor experiences and optimize our services to your particular needs, to monitor performance, and to improve our functions and features, and identify problems.

How we Collect non-personal Information

We work with a number of third parties to collect and analyze this information including Google Analytics.  These services collect anonymous information through the use of cookies and other technologies and track your interactions with our site. Please review the privacy policy of Google Analytics for further information on this product by reviewing “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners.

Cookies

Cookies are text identifiers that are sent through your browser and stored on your device to enable our systems to recognize your device and provide you with personalized features.  If you would prefer to disable the acceptance of cookies, you can disable this feature in the browser on your computer, however, you may not be able to use certain features of the UCX website or services.   UCX does not and cannot use cookies to gather other information stored on the hard drive of your device.

Third Parties

The UCX website or service may include interactions with third party platforms.  This includes our online ordering system “Decor 24,” activity feeds, social media buttons or widgets, or other features provided by a third party.  These features may collect your Personal Information, IP address and other Technical Information and display it on their sites.  These sites may also set a cookie for these features.  These items are hosted by a third party or hosted directly on the website.  All interactions with them are governed by the privacy policy of the respective third party, not the policy outlined here.

UCX may include links to third-party websites on our website, in our emails, or on our content, as well as through other communications, that are out of our control.  The privacy policies and terms that govern those sites should be outlined or made clear to you.  UCX is not responsible for the information collection practices of websites out of our control.  We always encourage you to be aware of the practices of these third party sites, before providing information to or through them.

As part of its website and service, UCX employs other companies or individuals to perform functions on behalf of UCX, such as credit checks, delivering packages sending postal mail and email, providing search results, and processing payments.  Personal Information is shared with these services but only to the extent that is needed to perform their functions.  They may not use this information for other purposes.

In the case of an enforceable government request, we may be obliged to share information with a government entity, other companies, or other organizations outside of UCX, for purposes defined under the law, including but not limited to enforcing Terms and Conditions, contributing to investigations for fraud, security, or technical issues, and protecting against harm to the rights, property, or safety of UCX, its employees, customers, suppliers, its users or the public.  This may include releasing personal information to these entities.  UCX reserves the sole right to decide what access, use, preservation or disclosure of information is reasonably needed to disclose to these entities as permitted by law.

Online and Personal Information

UCX may need to combine and/or link Personal Information provided to us with online information, for the purposes specified above, and in some cases may be sent to third parties.  As a distributor, UCX fosters relationships and connections with its customers and suppliers.  In some cases, information in the form of data is shared.  However, this information is protected closely by UCX and released only when necessary to the restricted personnel or for purposes dictated by applicable law.

Security Protections

The security of data, specifically Personal Information data is important to us.  We take precautions to secure our website servers, information in our databases, and our communication networks.  However, transmission over the internet and electronic storage can never be 100% secure and we cannot guarantee that a third party will not gain access to this information.  UCX is not responsible or liable to you for a lack of privacy or security you may experience, if such an event occurs.  You are fully responsible in taking security precautions when using the website and UCX services.

Modifying and Deleting Personal Information

If you would like to terminate service and delete your personal information, or make changes to your Personal Information please contact the Information Technology Department at UCX by using this link on our website, with the subject ATTN: IT Department or by calling our phone number at 1-800-283-7500.  A representative will respond to your request promptly.

Subscription Preferences

Our third-party services used for email subscriptions enable the use of ‘unsubscribe’ features, which allows you to discontinue receiving emails, newsletters and other information from UCX.  We respect all wishes to opt out of notifications.  Please note that if you use multiple email addresses that we have on file you may continue to receive communication to those email addresses until they are unsubscribed from.

Acquisition of UCX

In the event that a UCX asset, entity, division, or store is bought, sold, transferred, or in the process of a potential transaction, customer information may be shared for an evaluation of business assets, which includes data and technological Intellectual Property (“IP”).

Minor Protection

Use of the UCX website and services is meant to be for adults aged 18 and over.  Our website and services are not intended for anyone under the age of 13, and we do not knowingly collect Personal information from minors younger than 13.  If you are a parent or guardian and become aware that your child has provided us with Personal Information, please contact the Information Technology Department at UCX by using this link on our website, with the subject ATTN: IT Department or by calling our phone number at 1-800-283-7500.  If we become aware that minors under the age of 13 have provided us with Personal Information, we will remove the information from our databases promptly.

Do Not Track Signals

Many web browsers have a “Do Not Track” (“DNT”) or similar feature that signals to websites that the user does not wish to have their online activity tracked.  UCX does not respond to DNT signals.  It is encouraged that users download and install browser plugins that automatically block tracking technologies for this intended purpose.

Geolocation

Geolocation may be collected to assist us with fulfilling your order or providing you with more accurate information and searches.  This information is treated as Personal information.  You may prevent the service from using your location at any time by turning this option off at a device or browser level.

Changes to our Privacy Policy

Updates may occur to this Privacy Policy as business or technology changes necessitate.  As modifications to this policy are made, the “Last Updated” date will be modified and posted.  The modified policy will be in effect immediately upon posting on the website.  By continuing to use the website and services after this posting, you agree to the conditions laid out in the policy.  We encourage periodic review of this policy, however, if you do not agree to these conditions, you should terminate use of the website.

Governance

This policy is governed by the laws of the Commonwealth of Massachusetts, excluding conflict of rules that would apply to other bodies of law. Any legal suit, action, or proceeding arising out of, or related to, this Privacy Policy shall be instituted exclusively in the federal courts of the United States or the courts of the Commonwealth of Massachusetts, although we retain the right to bring any suit, action, or proceeding against you for breach of this Privacy Policy in your country of residence or any other relevant country. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts. Visitors from outside the United States should note that information may be transferred to, stored, and processed in the United States in accordance with applicable laws.  This Privacy Policy, data protection and other laws in your country may differ from those of the United States and in some cases may be more or less stringent.  You should discontinue use of the UCX website or service if you are not comfortable with these laws or information provided in this policy.

If you have any questions about this policy, and for information on how to contact UCX, please visit our Contact Us Page.  You can send us a message by using this link on our website with the subject ATTN: Legal Department.

Alternatively, please contact us at:

UCX
ATTN: Legal Department
111 Plymouth Street
Mansfield MA, 02048
Phone: 1-800-283-7500